Steve Denning’s new book, The Age of Agile, will be published on February 1, 2018, Seven years in the making, the book is the definitive guide to the emerging management paradigm for the 21st Century. And it's available for pre-order now.
An amazing array of gifts
For those who for pre-order the book on or before February 1, there will be an amazing array of special gifts–Agile tools, videos, training, think-pieces, coaching, and more–for the new age, that will be available from my colleagues and me at 4pm US EST on February 1, 2018. I'll be announcing the details of all this shortly. So pre-order now and stay tuned!
Here's what the book is all about:
An unstoppable revolution is now under way in our society, affecting almost everyone. Organizations are connecting everyone and everything, everywhere, all the time. They are capable of delivering instant, intimate, frictionless value on a large scale. They are creating a world in which people, insights, and money interact quickly, easily, and cheaply. For some, the revolution is uplifting and beautiful. For others, it is dark and threatening.
Dazzling examples of the new way of running organizations are everywhere apparent with firms like Airbnb, Amazon, Apple, Etsy, Facebook, Google, Lyft, Menlo Innovations, Microsoft, Saab, Samsung, Spotify, Tesla, Uber and Warby Parker. At the same time, what is lifting some companies is killing others, as market leading bureaucracies miss game-changing transformations in industry after industry.
In Steve's 2010 book, The Leader's Guide to Radical Management, he set out to introduce Agile thinking to general managers. Since then, Steve has been studying the rapidly expanding implications in many different sectors, as whole organizations join the growing global movement. For the last couple of years, he has been leading a learning consortium of major organizations that are passionate about discovering together what these changes mean for their goals, principles, and practices. The current members include Barclays, Cerner, CHRobinson, Ericsson, Fidelity Investments, Microsoft, Riot Games, and Vistaprint. This book is in part a progress report on their discoveries.
The Age of Agile unpacks the ground-breaking ideas and practices that are remaking the foundations of human organization. This isn't just a methodology or process to be implemented within the assumptions of current management practice. It involves a different concept of what an organization is and how it must operate
The Age of Agile demystifies the fuzzy topic of Agile management through three laws:
Strategic Agility: The Age of Agile also sheds light on the dark secret of Agile: most Agile transformations don't make money. Thus many organizations have embraced Agile management on the assumption that if they upgrade existing products and services through cost reductions, time savings or quality enhancements for existing customers (i.e. operational Agility), they will realize financial gains. Owing to increased competitive pressures, this assumption often proves incorrect and consequently top management support for Agile often flags. It turns out that major financial gains are more likely to come from Strategic Agility, i.e. generating innovations that create entirely new markets and that turn non-customers into customers.
Strategic Agility is the next frontier of Agile management. Instead of being slightly better than everybody else in a crowded and established field, a firm practicing Strategic Agility creates new markets and dominates them. The profit margins are bigger, and the value to society is often larger. The book shows what's involved in achieving Strategic Agility, including a playbook for systematically generating market-creating innovations and the necessary shift in culture that is required.
Agile headwinds: The Age of Agile offers a searing critique of the flawed management practices that constitute key constraints to implementing Agile management, including the pursuit of maximizing shareholder value as reflected in the stock price, which even Jack Welch has called "the dumbest idea in the world"; the pervasive use of share buybacks to extract value, at the expense of creating value; the focus on cost-oriented economics and the resort to backward-looking strategy.
Rethinking 20th Century management, The Age of Agile is a landmark book that describes the management paradigm for the 21st Century. You can pre-order the book now.
What the experts are saying about The Age of Agile:
"Reporting from the front lines, Steve Denning takes you deep inside the management revolution that is being led by the apostles of Agile. In this insightful book, he unpacks the ground-breaking ideas and practices that are remaking the foundations of human organization. The Age of Agile is an indispensable guide to building an organization that can thrive in a world of unrelenting change." – Gary Hamel, Professor, London Business School and Director, Management Lab
Join The Conversation On Twitter:
As part of the book launch, I've been engaging in some really interesting Twitter discussions about Agile and leadership and I'd love to get your thoughts as well. Follow me on Twitter (@stevedenning) to add and contribute your ideas to the conversation.
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